{"title":"New Arrivals","description":"\u003cp\u003enew.\u003c\/p\u003e","products":[{"product_id":"mama-est-sweatshirt","title":"Mama Est Sweatshirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"65\" data-end=\"101\"\u003ePersonalised Mama EST Sweatshirt\u003c\/strong\u003e\u003cbr data-start=\"101\" data-end=\"104\"\u003eThis sweatshirt features a minimalist \u003cem data-start=\"156\" data-end=\"167\" data-is-only-node=\"\"\u003emama EST.\u003c\/em\u003e design printed along the neckline and a custom name and heart graphic on the sleeve. Made from a soft cotton-blend fabric with a relaxed fit. Machine washable and ideal for gifting or everyday wear.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAir jet yarn, softer feel and reduced pilling.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDrop shoulder style.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eClassic fit\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eRibbed collar, cuffs and hem with spandex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eCare \u0026amp; Wash Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo keep your item looking its best, please follow these care guidelines:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Machine wash cold\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Tumble dry on low heat\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Turn garment inside out before washing\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not iron directly on the design\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not bleach\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eFollowing these steps will help preserve the quality, colour, and detail of your personalised design.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMaterial: \u003cb\u003e50% cotton\/50% polyester.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWeight: \u003cb\u003eWhite 270 gsm, Cols 280 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Made from a soft cotton-blend fabric, it has a relaxed fit and is machine washable. Ideal for gifting or everyday comfort.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAir jet yarn, softer feel and reduced pilling.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDrop shoulder style.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eClassic fit\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eRibbed collar, cuffs and hem with spandex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eCare \u0026amp; Wash Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo keep your item looking its best, please follow these care guidelines:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Machine wash cold\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Tumble dry on low heat\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Turn garment inside out before washing\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not iron directly on the design\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not bleach\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eFollowing these steps will help preserve the quality, colour, and detail of your personalised design.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMaterial: \u003cb\u003e50% cotton\/50% polyester.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWeight: \u003cb\u003eWhite 270 gsm, Cols 280 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class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Machine wash cold\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Tumble dry on low heat\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Turn garment inside out before washing\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not iron directly on the design\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not bleach\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eFollowing these steps will help preserve the quality, colour, and detail of your personalised design.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMaterial: \u003cb\u003e50% cotton\/50% polyester.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp 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class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Machine wash cold\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Tumble dry on low heat\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Turn garment inside out before washing\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not iron directly on the design\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not bleach\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eFollowing these steps will help preserve the quality, colour, and detail of your personalised design.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMaterial: \u003cb\u003e50% cotton\/50% polyester.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp 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data-is-only-node=\"\"\u003eDAD\u003c\/em\u003e design filled with dog\/cat-themed patterns, alongside black paw prints across the chest. The sleeve is personalised with a pet’s name and illustrated ears for a custom touch. Made from a soft cotton-blend fabric with a relaxed fit. Machine washable and perfect for pet lovers.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAir jet yarn, softer feel and reduced pilling.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDrop shoulder style.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eClassic fit\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eRibbed collar, cuffs and hem with spandex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eCare \u0026amp; Wash Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo keep your item looking its best, please follow these care guidelines:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Machine wash cold\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Tumble dry on low heat\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Turn garment inside out before washing\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not iron directly on the design\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not bleach\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eFollowing these steps will help preserve the quality, colour, and detail of your personalised design.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMaterial: \u003cb\u003e50% cotton\/50% polyester.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWeight: \u003cb\u003eWhite 270 gsm, Cols 280 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The sleeve is personalised with a pet’s name and illustrated ears for a custom touch. Made from a soft cotton-blend fabric with a relaxed fit. Machine washable and perfect for pet lovers.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAir jet yarn, softer feel and reduced pilling.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDrop shoulder style.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eClassic fit\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eRibbed collar, cuffs and hem with spandex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eCare \u0026amp; Wash Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo keep your item looking its best, please follow these care guidelines:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Machine wash cold\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Tumble dry on low heat\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e✅ Turn garment inside out before washing\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not iron directly on the design\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not bleach\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e❌ Do not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eFollowing these steps will help preserve the quality, colour, and detail of your personalised design.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMaterial: \u003cb\u003e50% cotton\/50% polyester.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWeight: \u003cb\u003eWhite 270 gsm, Cols 280 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